top of page


HI IMPACT is a hybrid and virtual events company delivering stunning livestreams that make thrilling, meaningful connections with online audiences.


Founded by former BBC producers, our aim is simple: to do live-streaming better than anybody else in the events industry.

Headshot of Andrew Cryan, founder of Hi Impact, the hybrid and virtual events company based in London.


Founder, Managing Director

Andrew worked in television for 15 years as a producer on-screen reporter on flagship BBC programmes such as Sunday Politics, Daily Politics, BBC London News and BBC Breakfast.


Prior to starting Hi Impact in 2021, he was the Managing Director of Econ Films.

Headshot of Max McGill, founder and creative director of Hi Impact, the hybrid and virtual events company based in London


Founder, Creative Director

Max is a BAFTA nominated filmmaker who has directed and produced award winning features and short films.

He spent 10 years making current affairs programmes for the BBC and Channel 4, as a PD, editor and animator. Prior to starting Hi Impact he was Creative Director of Econ Films.

Headshot of Rachel Kennedy, Executive Producer at Hi Impact, the hybrid and virtual events company based in London


Executive Producer

Rachel is a former BBC news editor with over 30 years of experience in live TV and outside broadcasting.  
She has produced hundreds of hours of hybrid events for clients around the world from Westminster to Afghanistan.


Chief Commercial Officer

Simon has worked with the world’s leading brands on multi-award-winning content and campaigns, forming strategic partnerships with the likes of WWF, CES, WHO, Google, L’Oreal, Airbnb, and eBay.

Prior to Hi Impact he was Global Vice President at BBC Studios, creating series about the issues shaping society for global audiences.


Dubai Office

Yulia is a streaming and broadcasting specialist. She’s helped drive the success of events such as the Olympics, Expo 2020, UN’s Climate COPs and much more. As our Dubai representative, Yulia facilitates our operations in that region.
Headshot of Sarah McPhee, financial controller atHi Impact, the hybrid and virtual events company based in London


Financial Controller

Sarah has worked as a bookkeeper and financial controller for over 25 years.  She spent nearly 15 years in the music industry, working for artists, managers and independent record labels.


Much of the last 15 years has been spent working for creative companies and individuals within the TV industry.

Headshot of Fabien Babonneau, lead editor at Hi Impact, the hybrid and virtual events company based in London


Lead Editor

Fabien is a video editor with over 5 years experience cutting long and short form for broadcast, web, and social. He has worked on flagship programmes for Discovery Channel and Channel 4.



Richard worked as producer on the BBC’s Sunday Politics and for The Andrew Marr Show, BBC London News and on the BBC’s live election coverage. He has also worked as a producer at Times Radio.



Event strategy & planning


Content development & research




Interview briefs


Booking VIP speakers & presenters


Event branding & set design


Opening titles


Animated slide decks


Social media assets 


Animations, short films & explainers 


Studio broadcast


Outside broadcast


Managing VIP guests


Robust streaming management


Video highlights (fast turnaround)


bottom of page